Real Estate Photography: Facts For Sellers & Landlords

Top real estate agents in Cape Town know that professional real estate photography gets results. Presenting your property in the best light, whether it be up for rent or for sale, is an incredibly important aspect of the listing process. Listing photos are responsible for the first impression potential tenants and buyers have of your property. With the skills, and talents of an experienced property photographer, owners can have much greater control over that first impression. 

Results of Professional Real Estate Photography

• 'For sale' and 'for rent' properties spend less time on the market when professional photographs are used (sold and let up to 50% faster in a seller's market).
• Properties with professional photography get 61% more views on online property viewing portals.
• 89% of home buyers using the internet consider pictures to be the most useful feature when deciding on making a viewing.
• Professional photography will help your property stand out from the crowd. As few as 15% of property listings feature professional photography.

Why Do Professional Real Estate Photos Look So Good?

Professional real estate photographers use a wide range specialised equipment. In addition to professional-grade cameras (often with DSLR capabilities), professional property photographers use a variety of lenses, a tripod, and light modifiers like flashes, light stands, shooting umbrellas and so forth. In addition to the equipment, photographers also use post-production software to touch up lighting issues. That being said, the most important tools in a professional real estate photographer's toolbox are the experience and knowledge that comes from shooting thousands of photographs in hundreds of homes.

Do I Need Professional Real Estate Photography?

Yes! Professional real estate photography is definitely worth it. High-quality images help to give your property a positive first impression. They help to attract discerning tenants and they help to reveal the best parts of your property to potential buyers. However, it's always important to remember that photographs are the cherry on top of the cake so to speak. A picture can speak a thousand words but it can't convince people to pay more than a property is worth. It's always important to consult with your listing agent or leasing agent to ensure that your property is priced correctly and that it's show-ready in terms of maintenance.